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Coldwell Banker India has appointed Bengaluru-based Value Add Realty as its area developer for Karnataka, Tamil Nadu, Kerala and Goa, expanding a partnership that has been in place for more than a decade. The appointment gives Value Add Realty, represented by partner Balaji Badrinath, a wider role in overseeing franchise growth, training and operational standards across South India. The move follows the firm's contribution to building Coldwell Banker's presence in Bengaluru and comes as the network prepares to add new franchise partners, including Archstone Ventures in Devanahalli.
Coldwell Banker India has expanded its leadership structure in South India by appointing Value Add Realty as the area developer for Karnataka, Tamil Nadu, Kerala and Goa. The decision builds on a long-standing association, with Value Add Realty having operated as a franchise partner for over ten years and played a central role in strengthening the brand's operations in Bengaluru. Advertisement
During this period, Value Add Realty has focused on professional advisory services, client-centric practices and compliance with global real estate standards followed by the Coldwell Banker network worldwide. Its Bengaluru operations are often cited within the network for adopting structured processes in a market that has traditionally been fragmented and relationship-driven.
Balaji Badrinath, partner at Value Add Realty, has been closely associated with the introduction of organised, service-led real estate advisory practices in the city. As part of the expanded mandate, he has also facilitated the onboarding of Archstone Ventures in Devanahalli as a new franchise partner, signalling a push towards suburban and emerging micro-markets around Bengaluru.
Ramnik Chopra, the master franchise rights holder for Coldwell Banker India, conveyed confidence in the appointment, pointing to Value Add Realty's familiarity with South Indian markets and its long-term commitment to the brand. He noted that the team's continued focus on training and exposure to international best practices, including learning programmes in the United States, has helped maintain service quality across assignments.
With this change, Coldwell Banker India plans to deepen its presence across key southern cities while offering affiliates stronger support in training, operations and service delivery. The company currently operates in major Indian markets such as Mumbai, Bengaluru, Hyderabad and Ahmedabad through its franchise-led model.
Source PTI
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