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The Delhi Metro Rail Corporation (DMRC) is extending its co-branding programme to 141 stations across multiple metro lines, aiming to increase brand visibility and engagement with commuters. Companies winning the licence will need to submit detailed advertising plans, covering design, materials, and safety standards. The licences will run for 10 years with a minimum two-year lock-in and an optional five-year extension. Licensees will bear all maintenance, property charges, and applicable taxes. Currently, over 60 stations are co-branded, leaving around 150 still available for partnerships, including the upcoming Phase-IV corridors.
The Delhi Metro Rail Corporation (DMRC) is set to expand its co?branding initiative by offering 141 stations for exclusive branding rights. The stations span the Red, Yellow, Blue, Green, Violet, Pink, Magenta, and Grey lines. Advertisement
According to the draft licence agreement, companies granted co-branding rights will need to submit detailed proposals specifying advertising formats, materials, and designs. A DMRC committee will review these plans to ensure operational safety, structural compliance, and alignment with station aesthetics. Companies must provide structural drawings, stability certifications, and site-inspection schedules before implementation.
Licensees will also be responsible for statutory taxes, property-related charges, and maintenance costs throughout the licence period. The agreement allows for a 10-year tenure, including a mandatory two-year lock-in period and a possible five-year extension based on mutual consent.
Currently, DMRC operates 10 colour-coded metro lines with about 289 stations covering roughly 395 km, including areas extending into the National Capital Region. Over 60 stations have already been co?branded with public and private organisations, media companies, and educational institutions, leaving roughly 150 stations open for co-branding. This approach reflects DMRC's ongoing strategy to enhance non-fare revenue while maintaining commuter experience.
The co-branding programme allows flexibility in advertising formats, including backlit panels, scrollers, floor branding, digital screens, and even audio messages inside trains. Some stations may feature the brand name as part of the station's official name, with announcements in trains reflecting this co-branding.
DMRC is also expanding its network under Phase?IV, adding six new corridors spanning over 103 km, which will further increase commuter reach and opportunities for co-branding. The programme builds on previous efforts since mid-2023, when DMRC invited stakeholders for branding rights at unbranded stations, highlighting its aim to monetise station spaces while preserving safety and aesthetics.
Source PTI
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