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Dubai’s Wafi Group has partnered with Adrian Cheng’s investment firm ALMAD to launch Wafi Anime 11, bringing Chinese anime brands and cultural experiences to Wafi City from next year. The venture will include exhibitions, pop-ups, and an exclusive private members’ club for affluent clients in the Middle East and North Africa. Cheng, part of one of Hong Kong’s wealthiest families, started ALMAD to focus on digital assets and emerging markets. With Dubai attracting a growing number of Chinese visitors, the project is set to cater to increasing interest in Chinese culture and entertainment.
Dubai’s Wafi Group has teamed up with Adrian Cheng, the former CEO of Hong Kong developer New World Development, to introduce Chinese anime brands and entertainment at the Wafi City complex from next year. The joint venture, operating under Cheng’s investment firm ALMAD and named Wafi Anime 11, will feature exhibitions, pop-up experiences, and a private members’ club designed for high-net-worth clients across the Middle East and North Africa. Advertisement
The Wafi City complex, a key lifestyle destination in Dubai, comprises a mall, hotels, restaurants, and residential spaces, offering an integrated environment for shopping, leisure, and living. Through this collaboration, Wafi Anime 11 aims to blend entertainment, culture, and lifestyle experiences, attracting both local residents and international tourists interested in Chinese pop culture.
Cheng, a member of one of Hong Kong’s wealthiest families, launched ALMAD earlier this year with a focus on digital assets and emerging markets, reflecting his ongoing interest in investments that combine culture, technology, and lifestyle. The venture aligns with Dubai’s rising popularity among Chinese travelers, with around 824,000 visiting the city in 2024, a 31% increase compared to the previous year. This growing influx of Chinese visitors provides a ready audience for immersive cultural and entertainment offerings such as Wafi Anime 11.
Source Reuters
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