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Indian Hotels Company Ltd (IHCL) recently announced that it had finalised an agreement to develop a 90-key greenfield Ginger hotel in Shillong, marking the brand's first entry into Meghalaya. The company noted that Shillong's growing administrative and economic relevance under the Smart City programme aligns well with Ginger's positioning as a brand centred on flexible work-and-leisure travel. IHCL stated that it had partnered with Khongsngi for this new project, which will take its overall portfolio in the state to three hotels, including one currently in the development pipeline.
IHCL recently announced that it had signed an agreement to establish a 90-key greenfield Ginger hotel in Shillong, marking the brand's maiden presence in Meghalaya. The company indicated that Shillong's energetic character aligned with Ginger's philosophy of integrating work and recreation. Advertisement
It further added that the city, evolving as a key administrative and economic centre under the Smart City programme, offered the right environment for the brand's expansion. IHCL also mentioned that it was partnering with Khongsngi for the project. With this addition, the group's portfolio in Meghalaya will rise to three hotels, including one that remains under development.
IHCL's decision to introduce a greenfield Ginger hotel in Shillong demonstrates its continued strategy of strengthening its presence across high-potential Northeastern markets. The company's focus on pairing its brand identity with cities experiencing administrative and infrastructural growth suggests sustained interest in diversifying its footprint beyond established metros.
As the Smart City programme continues to reshape key urban centres, IHCL's partnership-led approach and multi-brand portfolio place it in a favourable position to capture rising hospitality demand across emerging destinations such as Meghalaya.
Source - PTI
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