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MakeMyTrip, a NASDAQ-listed travel technology platform, has introduced an AI-driven semantic search feature to make hotel and homestay discovery easier for travellers. The feature allows users to describe their accommodation needs in natural language, removing the need to navigate multiple filters. Queries such as "pet-friendly hotels in Manali with a swimming pool" or "heritage stays near Jaipur forts with parking" are understood by the AI, which presents relevant options with property visuals, curated user-generated content, and personalized rankings. The platform aims to enhance convenience and improve the overall stay-booking experience.
MakeMyTrip has rolled out a new semantic search feature for hotel and homestay bookings, using AI to make it easier for travellers to find suitable stays. With this feature, users can describe their accommodation requirements in everyday language rather than navigating multiple filters and options. Advertisement
The AI-powered system can process queries like "pet-friendly hotels in Manali with a swimming pool" or "heritage stays near Jaipur forts with parking," and deliver results that match the traveller's needs. These results are enhanced with property visuals, AI-curated user-generated content, and personalized rankings, helping users make more informed choices quickly.
Ankit Khanna, Chief Product Officer at MakeMyTrip, highlighted that the AI search is designed to simplify one of the most important steps in the travel journey-finding the right stay. This feature complements the company's existing efforts to integrate AI into flight, holiday, and package recommendations, creating a more seamless booking experience.
The semantic search is part of a broader trend in online travel, where AI is increasingly used to understand user preferences and deliver personalized recommendations. By enabling natural language search, MakeMyTrip addresses a common challenge travellers face-having to manually set multiple filters to find accommodation that fits their specific requirements. This approach helps users save time while discovering options they may not have otherwise considered.
The feature also reinforces MakeMyTrip's position as a technology-driven travel platform that focuses on improving usability and customer satisfaction. By combining AI interpretation with curated content and visuals, the platform ensures that users get not only relevant options but also additional context to make informed decisions.
Source PTI
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