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India Circus has launched its largest store in Gurugram, marking ten years of growth in modern Indian design. Spanning nearly 2,000 sq. ft., the store showcases home decor, fashion, accessories, and wallpapers, offering an immersive experience that reflects the brand's journey from a small print-focused collection to a global lifestyle presence. Founder Krsnaa Mehta highlighted the strategic choice of Gurugram for its design-conscious audience and announced plans for a second store in Silverglade Mall, reinforcing the brand's focus on making contemporary Indian design accessible and engaging.
India Circus by Krsnaa Mehta, a brand under Godrej Enterprises, has opened its largest retail store in Gurugram, celebrating ten years of vibrant and contemporary Indian design. Located in IREO Mall, the store spans nearly 2,000 sq. ft. and reflects the brand's evolution from a small collection of prints to a wide-ranging portfolio that includes home decor, dining, fashion, accessories, and wallpapers. The space is designed to provide an immersive experience, engaging visitors visually, emotionally, and physically with the essence of modern Indian design. Advertisement
Founder and Executive Director Krsnaa Mehta said the brand is excited to expand its presence in North India. He explained that the initial stores served as touchpoints for customers to experience the brand before shopping online, but growing demand led to the development of this flagship store. The Gurugram store represents both a milestone in scale and a reflection of the brand's ten-year journey.
Gurugram was chosen strategically for its reputation as NCR's business and lifestyle hub, with premium residences and renowned hospitality brands like Hyatt and Hilton. Mehta highlighted that the location aligns with the profile of India's modern consumer-discerning, design-conscious, and proud of their cultural roots. India Circus is planning another store in Gurugram at Silverglade Mall, reinforcing its commitment to serving the region and the growing interest in contemporary Indian design.
The Gurugram store is designed as more than just a shopping destination-it serves as a curated gallery that narrates stories through its collections. From Mughal-inspired motifs to abstract urban patterns, the brand's offerings blend India's cultural heritage with a modern, functional approach. Mehta emphasized that design should be approachable, not intimidating, and that every product, whether a cushion or a kaftan, is intended to integrate good design into everyday life.
Over the past decade, India Circus has grown from a print-focused design house into a lifestyle brand with a global presence, reaching homes from Mumbai to Melbourne. The Gurugram flagship symbolizes both growth and the brand's enduring commitment to celebrating Indian stories through colour, craft, and culture.
Source PTI
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