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The House of Abhinandan Lodha (HoABL) made a grand entry into Nagpur with the announcement of its upcoming project Nagpur Marina through a striking aerial display over Futala Lake. Pilots flew paramotors carrying banners to introduce the brand, symbolising the marina-inspired lifestyle HoABL aims to bring - blending tranquillity with community living. CEO Samujjwal Ghosh said the launch marks a key milestone as Nagpur emerges as an economic and lifestyle hub, while CMO Saurabh Jain described the showcase as a creative, immersive brand experience. Founded in 2020, HoABL has rapidly grown across India, combining technology and transparency to redefine modern, trust-based real estate ownership.
The House of Abhinandan Lodha (HoABL) officially entered Nagpur, introducing its soon-to-be-launched project 'Nagpur Marina' through an elaborate and experiential aerial display over the iconic Futala Lake. Staying true to its tradition of bold launches, HoABL showcased a mesmerising paramotor act that featured pilots soaring above the lake with banners announcing the brand's arrival. The concept paid tribute to the marina-inspired lifestyle the company intends to bring to the city-one that combines water-facing serenity with vibrant community living. Advertisement
Earlier this week, Futala Lake became the focal point of excitement as three pilots manoeuvred para-motors carrying large aerial banners, heralding HoABL's presence in the Orange City. The spectacle embodied the brand's distinctive identity-introducing itself in a way that was both dramatic and deeply symbolic. This event represented a moment of new beginnings for Nagpur's real estate landscape, promising a lifestyle of leisure and connection with nature.
Samujjwal Ghosh, Chief Executive Officer at The House of Abhinandan Lodha, observed that Nagpur, as Maharashtra's third-largest GDP contributor, is steadily emerging as a key player on India's economic stage. He stated that the brand's entry marked a pivotal chapter, as HoABL intends to bring curated, transparent developments that create enduring value. He emphasised that HoABL's approach to real estate focuses on meaningful luxury-where every investment is built on trust and envisioned as a lasting legacy.
Strategically positioned at India's geographical centre, Nagpur continues to evolve into a city of balanced growth-where industrial progress coexists with abundant greenery. With ongoing advancements through Smart City initiatives and enhanced connectivity via the Samruddhi Mahamarg, the city is becoming increasingly attractive for premium residential and lifestyle developments. This evolving landscape aligns seamlessly with HoABL's philosophy of creating living spaces that are sustainable, evolving, and timeless.
Saurabh Jain, Chief Marketing Officer at The House of Abhinandan Lodha, mentioned that the Nagpur launch was conceived as a brand experience that combined innovation with engagement. He noted that the aerial showcase was an expression of the company's creative approach to connecting with its audience through immersive and purposeful experiences. Jain added that each initiative underlines HoABL's commitment to transforming land ownership into a lifestyle and building deeper relationships with the communities it enters.
The debut event marked the beginning of a symbolic relationship between land, water, and legacy in the heart of India, setting a new tone for real estate experiences in Nagpur.
Founded in 2020 by Abhinandan Lodha, The House of Abhinandan Lodha has redefined India's real estate landscape by combining technology, transparency, and trust. Within five years, the company has sold around 13 million sq. ft. of developed land and currently has 30 million sq. ft. under active development-without a single face-to-face customer meeting. With an impressive portfolio spanning Alibaug, Anjarle, Ayodhya, Vrindavan, Dapoli, Goa, Khopoli, Neral, and now Nagpur, the company plans to expand to 48 cities nationwide.
Recently, HoABL diversified into vertical real estate development with marquee projects across Mumbai totalling 3.1 million sq. ft., solidifying its position as a tech-driven real estate powerhouse built entirely from the ground up.
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