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Aditya Birla Housing Finance has launched Pragati Home Loan to expand access to affordable housing finance for low- and middle-income borrowers across India. The product is designed for salaried and self-employed customers, including those with informal income or limited documentation. Pragati Home Loan supports multiple housing needs such as home purchases, construction, resale, extensions and improvements. With loan tenures of up to 30 years and financing of up to 90 per cent of property value, the offering aims to reduce upfront and monthly repayment pressures. Digital onboarding, transparent tracking and doorstep assistance further simplify the loan process, reinforcing the company�s focus on financial inclusion and first-time homebuyers.
Aditya Birla Housing Finance Limited has strengthened its presence in India?s affordable housing finance space with the launch of Pragati Home Loan, a product designed to widen access to formal homeownership for a broad spectrum of borrowers. The initiative reflects the company?s focus on financial inclusion by addressing long-standing barriers faced by low- and middle-income households, particularly those with informal income structures or limited documentation. Advertisement
The Pragati Home Loan has been structured to cater to both salaried and self-employed individuals, including customers who may not have conventional income proof such as income tax returns. By simplifying eligibility norms and documentation requirements, the product seeks to accommodate borrowers who have traditionally been underserved by the formal housing finance system. The loan offering supports a wide range of housing needs, including purchases from builders, resale properties, plot purchases combined with construction, standalone home construction, as well as home extension and improvement works.
A key feature of the product is its flexible repayment structure, with tenures extending up to 30 years. This approach is intended to reduce monthly repayment burdens and make home loans more manageable over the long term. Loan amounts range from smaller ticket sizes suited to first-time buyers to higher values that can support more comprehensive housing needs, while financing of up to 90 per cent of the property?s market value is available, easing the upfront financial requirement for borrowers.
The company has also placed strong emphasis on ease of access and customer experience. Digital onboarding and loan tracking facilities enable borrowers to monitor their applications transparently, while doorstep assistance is offered to guide customers through the process at their convenience. These measures are aimed at reducing friction in the loan journey and improving confidence among first-time borrowers navigating formal financial systems.
The launch comes at a time when India?s affordable housing segment continues to witness sustained demand, driven by urbanisation, demographic shifts and policy support for housing-led development. Flexible housing finance solutions are increasingly viewed as critical to enabling aspiring homeowners to transition from informal living arrangements to legally owned housing assets. By offering higher loan-to-value ratios and relaxed eligibility norms, Pragati Home Loan is positioned to bridge the gap between housing aspirations and financial feasibility.
Aditya Birla Housing Finance, part of the Aditya Birla Capital group, has been expanding its footprint across the country, supported by a strong balance sheet and high credit ratings. With a growing branch network and a steadily rising loan book, the company is seeking to deepen its engagement in the affordable and mid-income housing segments. The introduction of Pragati Home Loan reinforces this strategy, signalling a continued focus on inclusive growth and sustainable expansion within India?s evolving housing finance landscape.
Source - PTI
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