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OYO Assets, also known as Sunday PropTech and backed by PRISM, received a fresh equity infusion of INR 125 crore from institutional and private investors led by InCred. The fundraise took place in the past week and will support the company's plan to expand its hotel portfolio across premium and mid-premium categories. The company aims to acquire 12 hotels in the ongoing financial year, with seven deals already at advanced discussion stages. The investment strengthens its position in a sector that has been drawing organised capital and growing investor confidence.
OYO Assets, the PRISM-backed platform also referred to as Sunday PropTech, raised INR 125 crore in a recent funding round involving institutional and private investors, with InCred leading the investment. The company focuses on acquiring and developing hotels across India, especially within premium and mid-premium categories. This funding round builds on growing investor interest in the wider hospitality segment, which has seen increased activity throughout the year due to a steady rise in travel demand. Advertisement
According to people familiar with the development, the new equity infusion will help the company strengthen its presence across major leisure and business destinations. It will also support the expansion of its asset management capabilities, which have been a key part of its operating strategy since the platform was set up under PRISM's umbrella. The company has been actively pursuing properties in high-potential markets to widen its footprint.
Saurabh Jhalaria, Chief Investment Officer at InCred, said the portfolio's early performance has shown resilience, stable cash flows and clear unit-level profitability. He conveyed that the company's strategy and disciplined execution have helped it stand out in a sector that is increasingly attracting organised capital. He added that the recent fundraise enhances the platform's ability to acquire high-quality assets at scale while maintaining strong financial discipline.
OYO Assets is targeting 12 hotel acquisitions in the current financial year, and seven of these potential deals are already in advanced stages of discussion. The hotels acquired will operate under PRISM's range of brands, which include Sunday Hotels, Palette Hotels, Townhouse and select US-based brands. The fresh capital will support faster decision-making in acquiring properties and enable the company to pursue competitively priced opportunities more actively.
The company plans to use this momentum to accelerate its long-term growth ambitions. With the hospitality sector continuing to evolve, organised players have been working to improve the quality and consistency of assets, an area where OYO Assets has been increasing its focus through structured acquisition and brand-driven management.
Source PTI
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