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Auro Realty has acquired the Taj Banjara hotel in Hyderabad for INR 315 crore, strengthening its presence in the hospitality segment and expanding its commercial real estate portfolio. The deal adds a well-known five-star property in a prime city location, popular with both business and leisure travellers. Hyderabad's hotel market has remained strong, supported by steady corporate travel, conventions and domestic tourism, making branded luxury assets attractive to investors. The acquisition reflects growing interest in income-generating commercial properties such as premium hotels. While operational plans for the property are yet to be shared, the move highlights continued confidence in Hyderabad's hospitality sector and the long-term value of established hotel brands.
Auro Realty has completed the acquisition of the Taj Banjara hotel in Hyderabad for INR 315 crore, significantly boosting its presence in the hospitality segment and broadening its commercial real estate portfolio. The transaction adds one of the city's most recognised five-star properties to Auro's holdings and signals continued investor confidence in branded hotel assets across India's major urban markets. Advertisement
The Taj Banjara, an established luxury hotel located in the heart of Hyderabad, has long attracted business and leisure travellers due to its prominent address, extensive facilities and strong brand recall. By acquiring the property, Auro Realty gains a strategic asset in a market where demand for premium hospitality offerings has remained resilient, supported by corporate travel, conventions and rising domestic tourism.
Hyderabad's hospitality sector has seen sustained growth, aided by the city's status as a technology and business hub. A growing pipeline of corporate offices, convention spaces and leisure attractions has underpinned occupancy rates and average daily rates, making flagship hotels attractive prospects for strategic acquisition. The Taj Banjara, with its established market positioning, fits this narrative.
Auro Realty's move comes as developers increasingly target mixed-use and commercial real estate assets that can generate recurring income. Premium hotels, when aligned with reputable international or Indian brands, often command stronger valuations and demonstrate resilience even amid macroeconomic fluctuations.
Details of how Auro intends to operate or reposition the Taj Banjara under its stewardship have not yet been disclosed.
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