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Antara Senior Living, part of Max India Limited, has partnered with Max Estates to manage Estate 361, an 18.23-acre forest-themed senior living community in Gurugram. Following the success of Estate 360, Estate 361 will feature 360 residences and an integrated wellness centre combining modern healthcare with traditional therapies. Designed for accessibility and active ageing, the development offers extensive recreational and wellness amenities. With India's senior population rising rapidly and traditional family structures evolving, professionally managed senior living solutions like Estate 361 are increasingly essential. Antara is leveraging its healthcare and real estate expertise to address this demand.
Antara Senior Living Limited, a wholly owned subsidiary of Max India Limited, has partnered with Max Estates to exclusively manage senior living residences and amenities at Estate 361, an 18.23-acre forest-themed development along Gurugram's Dwarka Expressway. This marks Antara's second collaboration with Max Estates following Estate 360, the region's first intergenerational community, where 292 senior residences were sold out in just 11 months. Estate 361 will feature 360 senior living units alongside a comprehensive wellness centre integrating modern medicine with traditional Indian therapies to enhance seniors' quality of life. Advertisement
The Antara Integrated Wellness Centre combines primary healthcare-including in-house doctors, 24x7 nursing, emergency services, specialist consultations, and ambulances-with wellness programmes such as Ayurveda, homeopathy, naturopathy, acupressure, acupuncture, and UV therapy. This approach aims to provide proactive, preventive, and personalised care tailored to seniors' evolving needs.
Rajit Mehta, MD & CEO of Antara Senior Care, explained that ageing is a stage where seniors rediscover aspirations and require support for physical, emotional, and social wellbeing. He highlighted that clinically guided and compassionate care, integrated into everyday living, can help seniors remain active and confident for longer. Intergenerational living combined with wellness-focused communities, as seen at Estate 361, can play a significant role in achieving this.
Estate 361 is designed with nature and wellbeing at its core, offering over 250,000 sq. ft. of forest greens, water bodies, and sensory pathways to enhance cognitive, emotional, and physical health. Planned amenities include more than 200,000 sq. ft. dedicated to active ageing, featuring paddleball courts, golf putting greens, an all-weather swimming pool, a hydrotherapy pool, and a senior-focused gym. The Antara Club will curate year-long activity calendars based on residents' interests.
Residences are designed for accessibility and autonomy, with wheelchair-friendly layouts, rounded wall edges, anti-skid flooring, grab bars, senior-friendly elevators, panic alarm buttons, and centralised fresh air circulation. Daily living is simplified with services such as gourmet dining, home-cooked meals, dietician-planned nutrition, laundry, and housekeeping, all delivered with care.
India's senior population is projected to grow from around 147 million in 2024 to nearly 350 million by 2050, with the 80+ age group expected to rise by 279%. At the same time, the traditional joint family system is increasingly replaced by nuclear families, leaving many seniors living alone and facing challenges like loneliness or depression. These demographic and social shifts, combined with growing NRI and investor interest in senior living, underscore the urgent need for structured, professionally managed senior living solutions.
Antara, backed by the Max Group's experience in healthcare, hospitality, and real estate, is positioned to lead this transformation. Since its launch in 2013, Antara has developed residences for seniors, assisted care services, and community-based care models. Its Care Homes, Memory Care Homes, and Care at Home services operate across multiple cities, providing both short-term recuperation and long-term medical supervision. AGEasy, the company's senior-focused product and solutions store, has reached over 500,000 users since 2023.
Source PTI
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