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It's Spotlight, an AI-driven experiential DOOH company, has launched India's first gesture-powered concert experience zones, debuting during spiritual musician Radhika Das's tour in Chandigarh. Thousands of attendees interacted with the music through installations such as the Gesture-Powered Music Wall, where hand movements activated visual and audio effects, creating a personalised, meditative experience. Other zones offered interactive playlists, reflective activities and community spaces. A custom survey tool captured real-time audience insights to help the company design more emotionally aligned experiences. Founder Virkaran Singh said combining technology and smart data deepens engagement. With this launch, It's Spotlight aims to redefine digital out-of-home experiences across India.
It's Spotlight, an AI-driven experiential DOOH company, has introduced India's first gesture-powered concert experience zones, marking a new chapter in how audiences engage with live events. The innovation debuted in Chandigarh during spiritual musician Radhika Das's first India tour, transforming a traditional devotional gathering into an interactive, tech-enabled experience. Thousands of attendees were able to engage with the music in new ways, blending emotion, participation, and digital creativity. Advertisement
At the venue, It's Spotlight installed several experiential zones designed to deepen audience involvement. The Gesture-Powered Music Wall, a first-of-its-kind installation in India, allowed visitors to activate visual and audio effects using simple hand movements, creating a personal and meditative interaction with the performance. An interactive playlist zone let fans explore Radhika Das's musical journey, extending the experience beyond the concert. Additional activity areas encouraged self-expression, reflection, and community connection, enriching the collective spiritual atmosphere.
To further enhance the activation, the company integrated a custom survey tool that captured real-time audience insights, including behaviour patterns, preferences, and emotional responses. These findings help It's Spotlight better understand how listeners engage with devotional music and interactive environments, informing the design of more personalised and emotionally in-tune experiences in the future.
Founder Virkaran Singh said that live experiences reach their full potential when technology and smart data work together. He noted that the gesture-powered zones not only engaged attendees but also revealed how people respond and connect on a deeper level, enabling the company to continuously evolve its offerings.
With this launch, It's Spotlight positions itself at the forefront of experiential DOOH in India. The company is reshaping digital out-of-home engagement by creating interactive environments that foster meaningful participation, deliver measurable insights, and enhance value for both audiences and partners. It continues to push the boundaries of technology, creativity, and data-led storytelling, shaping the future of digital experiences across the country.
Source: PTI
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