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Dubai's ultra-luxury villa segment has evolved into a stable global asset class, with strong demand for AED 40M+ trophy homes and rising activity in the AED 70M-100M range. fam Properties' analysis shows resales now outpacing new sales, driven by limited supply in prime locations such as Palm Jumeirah, Emirates Hills and MBR City-the city's 'Golden Triangle of Wealth.' Transactions have surged from 27 in 2020 to 242 in 2024, with total value rising more than 1,700% to AED 15.98B. Emerging areas like Palm Jebel Ali, Tilal Al Ghaf and The Oasis are expected to host AED 100M+ villas after handovers in the coming years, signalling broader market expansion.
Dubai's ultra-luxury villa market has developed into a stable global asset class, moving beyond the post-COVID surge. Record-breaking sales of AED 40M+ properties reflect growing demand for exclusive trophy homes. Analysis by fam Properties shows that transactions in the AED 70M-AED 100M range are increasing significantly, while resales have now overtaken new sales. The research identifies Palm Jumeirah, Emirates Hills, and MBR City as the city's 'Golden Triangle of Wealth,' where most high-value villa deals are concentrated. Advertisement
Data from DXBinteract highlights Palm Jebel Ali, Tilal Al Ghaf, and The Oasis as upcoming zones for ultra-luxury villas worth AED 100M+ after handover over the next three years. These areas have already shown strong performance in the AED 40M+ segment, indicating continued growth.
Firas Al Msaddi, CEO of fam Properties, explained that the AED 40M+ villa market is now a sustained segment for global wealth, rather than a temporary post-pandemic spike. He emphasized that strong resale demand and the limited availability of trophy homes are driving prices higher. Over the past five years, transactions have risen more than ninefold, from 27 in 2020 to 210 in 2023, 242 in 2024, with 199 projected in 2025. The total transaction value jumped from AED 0.89B in 2020 to AED 15.98B in 2024, a 1,700% increase, establishing Dubai's ultra-prime villa market. This growth has been supported by the migration of global ultra-high-net-worth buyers and the limited supply of top-tier homes in Palm Jumeirah, Jumeirah Bay, and MBR City. In response, Al Msaddi launched fam Luxe, a new ultra-super-prime division targeting UHNW buyers, marking the 17th division of the fam Group.
Since 2022, resales have consistently surpassed new sales, making up 58% of AED 40M+ villa deals in 2024. In value terms, resales rose from AED 2.0B in 2021 to AED 10.8B in 2024, exceeding developer sales, which were AED 5.96B. Al Msaddi noted that this trend signals a mature investor cycle, as delivered ultra-prime stock, mainly in Palm Jumeirah, Jumeirah Bay, and Emirates Hills, now trades with liquidity previously limited to off-plan properties.
The Golden Triangle-Palm Jumeirah, Emirates Hills, and MBR City has dominated the ultra-luxury villa market. Palm Jumeirah alone has recorded AED 19.38B in transactions since 2015, accounting for 31% of total value. Emirates Hills follows with AED 9.04B, or 15%, and MBR City accounts for AED 6.40B, or 10%. High-value deals in the AED 70M-AED 100M range, previously negligible between 2015-2019, have grown to more than 170 villas between 2023-2025. Transactions worth AED 100M-200M total 83, while AED 200M+ deals have reached 25 since 2021, reflecting strong institutional and global demand. Dubai now consistently records trophy sales in the AED 200M-600M range, a category that barely existed before 2021.
Emerging areas such as Palm Jebel Ali, Tilal Al Ghaf, and The Oasis are expected to host AED 100M+ villas after handover between 2026-2028. Palm Jebel Ali has already seen AED 2.23B worth of AED 40M+ deals, mostly between 2024-2025. Tilal Al Ghaf has witnessed rapid resale momentum with AED 3.6B in transactions since 2023. The Oasis recorded AED 0.99B in its first cycle following its developer launch last year. These trends indicate that ultra-luxury villa demand is spreading beyond the established golden triangle to new high-potential areas.
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