Advertisement
OVS, Italy's renowned fashion brand, has launched its first flagship store in India at Pacific Mall, Tagore Garden, New Delhi. Spanning 9,000 sq. ft., the store showcases a wide array of collections, from everyday essentials to premium lines, reflecting Italian design, quality fabrics, and contemporary style. Before the opening, a pop-up installation offered shoppers an immersive preview of OVS' aesthetic and collections. The launch highlights the brand's international growth strategy and its focus on delivering accessible, stylish, and sustainable fashion to Indian consumers, catering to the increasing demand for global fashion experiences in the country.
OVS, one of Italy's leading fashion brands, has inaugurated its first flagship store in India at Pacific Mall, Tagore Garden, a well-known shopping destination in New Delhi recognized for its diverse mix of international brands and lifestyle offerings. The new store marks an important milestone in OVS' global expansion, bringing Italian craftsmanship, contemporary design, and trend-forward fashion to Indian shoppers. Advertisement
A ribbon-cutting ceremony was organized to mark the opening, attended by a lively crowd of customers eager to explore the store. The first 100 shoppers were given exclusive gifts, including a special hamper on purchases of INR 6,000 or more. Spread across 9,000 sq. ft., the store received a strong turnout from Delhi shoppers and fashion enthusiasts, who experienced the brand's diverse collections for the first time.
Prior to the store launch, OVS hosted an experiential pop-up installation at the mall from late September to late October. Styled like a vibrant European tram, the installation allowed visitors to interact with curated apparel from OVS' latest collections. This provided shoppers a first-hand preview of the brand's Italian design sensibilities, quality fabrics, and modern aesthetic.
Carmine Di Virgilio, Global Chief Retail Officer of OVS, said India is one of the world's most exciting fashion markets. He highlighted that OVS combines Italian design with affordability and sustainability, aiming to make style accessible while celebrating individuality. He emphasized that the brand's philosophy, "Love People, Not Labels," focuses on connecting authentically with customers. Sundeep Chugh, Managing Director of OVS India, noted the enthusiastic response in Delhi and described the flagship store as offering a modern, seamless shopping experience that reflects Italian heritage while catering to Indian consumers' tastes.
The store features a broad range of offerings, from daily wear to premium collections, including OVS mainline, PIOMBO, B.Angel, Les Copains, Utopja, Altavia, and BST. Each collection is designed by OVS' creative team to combine modern aesthetics with high-quality fabrics, meeting the evolving preferences of fashion-conscious Indian shoppers.
OVS S.p.A., a leader in family fashion in Italy, operates over 2,000 stores globally and reported net sales of 1,631 million euros in 2024. The brand is known for its innovative approach, integrating physical and digital retail experiences, and has established successful collaborations with third-party labels, including GAP in Italy.
Source PTI
5th Jun, 2025
25th May, 2023
11th May, 2023
27th Apr, 2023
Advertisement
Facebook
Whatsapp
