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British builder Persimmon posted a 15 per cent rise in its forward sales position, reaching GBP 2.79 billion (USD 3.74 billion), driven by more sales outlets and support-measures such as lower deposits and competitive pricing. During the period from July 1 to November 2, the net private sales rate per outlet per week climbed to 0.76 from 0.70 a year earlier. Private forward sales also climbed 15 per cent to GBP 2.09 billion. The firm introduced a second shared-equity product, 'Rezide', alongside its existing New Build Boost scheme. It flagged some market softening since summer amid budget-related uncertainty but remains on track to deliver 2025 profit and home completion targets.
The UK home-builder Persimmon plc said its forward sales position had grown by 15 per cent, to GBP 2.79 billion (USD 3.74 billion). That was supported by a 15 per cent rise in private forward sales, which reached GBP 2.09 billion. Over the period from July 1 to November 2, its net private sales rate per outlet per week increased to 0.76, up from 0.70 in the comparable period a year earlier. Advertisement
The firm attributed the better performance partly to an increase in sales outlets and also to incentives such as reduced deposits and more competitive pricing, which helped sustain demand in a challenging housing market. It launched a second shared-equity product, 'Rezide', to complement its earlier New Build Boost scheme.
Despite these gains, Persimmon noted that market conditions had softened somewhat since the summer. It highlighted that uncertainty surrounding property taxes ahead of the UK government's budget announcement had dampened consumer confidence during the key autumn selling season. While the market backdrop remained tough, the company reaffirmed that it was on track to deliver its 2025 profit and home completions in line with market expectations.
In the recent past, Persimmon had flagged margin pressure because of rising build-cost inflation and affordability constraints. Yet the current update points to resilience in demand despite that headwind, underlining that the firm continues to navigate a cyclical sector with some success.
Source Reuters
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