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British homebuilder Vistry reported an 11% rise in overall sales since July, supported primarily by demand for affordable homes from housing associations, offsetting a slower private market. Sales averaged 0.81 homes per outlet weekly, up from 0.73 last year. The company highlighted the role of government housing support and ongoing investments in boosting affordable housing supply, though uncertainty around the UK Autumn Budget has affected private buyer confidence. Despite cautious private sales, Vistry remains focused on partnerships and reaffirmed its profit growth target for 2025.
British homebuilder Vistry has recorded an 11% increase in overall sales since the beginning of July, driven largely by demand for affordable homes from housing associations, which helped counter weaker private market activity. The company reported that sales averaged 0.81 homes per outlet per week during this period, compared with 0.73 in the same timeframe last year. Advertisement
Vistry primarily operates through partnerships with local authorities, housing associations, and government providers. The company stated that government support for affordable housing, including multi-billion-pound investments aimed at expanding supply, is expected to encourage new contracts with partner organizations in the latter half of 2025 and into 2026. These measures are already showing some early positive effects on new partner agreements.
Despite the strong performance in the affordable segment, the private housing market has remained subdued. Rising living costs and expectations of possible stamp duty increases in the upcoming UK Autumn Budget have weighed on buyer confidence. Competitors such as Barratt, Redrow, and Bellway have also reported sluggish sales and highlighted growing uncertainty in the private sector.
Vistry noted that open market sales have shown slight improvement since the summer, but the company remains cautious about a full demand recovery. To support private sales, it continues to offer incentives of up to 6%.
The company reaffirmed its goal for a year-on-year increase in profits for 2025. Analysts at Jefferies indicated that this commitment could provide reassurance to investors concerned about broader market and operational challenges.
Source Reuters
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