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Imagicaa Next, a wholly-owned subsidiary of Imagicaaworld Entertainment, has collaborated with Dubai-based Hello Park to introduce India's first immersive digital-physical playground experience. The partnership, set in an asset-light and in-city format, will focus on establishing centres in malls and other high-footfall areas. This venture grants Imagicaa Next exclusive rights to bring Hello Park to India, aiming to blend family entertainment with experiential learning. The collaboration also emphasises scalability and alignment with Imagicaaworld's existing outdoor park ventures.
Imagicaa Next (INPL), a fully-owned subsidiary of Imagicaaworld Entertainment, announced earlier this week its collaboration with Dubai-headquartered Hello Park to introduce India's first immersive digital-physical playground experience. The partnership will operate in an asset-light, in-city format, strategically targeting malls and other locations with high visitor traffic across the country. Advertisement
The agreement grants Imagicaa Next exclusive rights to bring Hello Park to India, with an objective of transforming family entertainment and experiential learning in urban spaces. The company stated that Hello Park would provide its Indian centres with global-standard software, hardware specifications, training, and operational support, including periodic system upgrades to ensure a world-class experience.
Imagicaaworld Entertainment Managing Director Jai Malpani expressed that the introduction of Hello Park in India marked an important milestone for the company and for the broader entertainment sector. He added that the in-city model, mainly proposed for prominent malls, was designed for scalability and would complement Imagicaaworld's outdoor park operations. This synergy, he said, would also create opportunities for cross-promotional initiatives aimed at children and their parents.
Through its partnership with Hello Park, Imagicaa Next is set to pioneer a new category in India's family entertainment segment by merging digital interactivity with physical play. The initiative aligns with the company's long-term strategy of expanding its entertainment offerings beyond traditional amusement parks. By focusing on easily accessible, high-footfall urban venues, the venture seeks to capture a wider audience base and enhance brand engagement across multiple touchpoints.
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