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Tattva, the Corporate Venture Capital arm of Somany Impresa Group, has invested INR 6 crore in Mad Over Buildings (MOB), a fintech-enabled B2B e-commerce platform for building materials. The partnership aims to bridge supply chain gaps and improve financing access for smaller distributors and retailers through MOB's Line of Credit and escrow-backed marketplace. The collaboration also allows MOB to leverage Hindware's vast distribution network, enhancing its national presence while advancing the digital transformation of India's construction ecosystem.
Tattva, the Corporate Venture Capital (CVC) arm of Somany Impresa Group, known for its Hindware brand, has made a strategic investment of INR 6 crore in Mad Over Buildings (MOB), a fintech-driven B2B e-commerce platform that specializes in building materials. The move is aimed at strengthening India's construction supply chain and improving access to financing within the sector. Advertisement
Through this partnership, MOB will be able to use Hindware's extensive distribution network to expand its reach across the country's fast-growing construction market. MOB's platform integrates a technology-backed Line of Credit for secondary and tertiary sales and an escrow-based marketplace model, designed to improve liquidity and streamline transactions for small and mid-sized distributors and retailers. The platform focuses on serving emerging architects, contractors, and builders a market segment that remains largely untapped by larger players.
Tattva's founder and Group Strategy Head, Shashvat Somany, mentioned that the investment aligns with the group's goal of shaping the future of India's building materials ecosystem. He added that MOB's focus on digitizing the supply chain and offering innovative financing solutions fits with Hindware's strategy of driving efficiency and fostering technological advancement across its network.
Sriharsha Bandaluppi, Head of Tattva, noted that MOB's strong engagement with mid- and low-tier architects, contractors, and builders sets it apart in the market. He emphasized that MOB's Line of Credit for secondary and tertiary sales is a unique innovation that empowers Hindware's distributors and dealers by improving access to credit and speeding up transaction cycles, while simultaneously accelerating MOB's market expansion.
The timing of this investment reflects the growing momentum within India's construction technology sector. Despite being a high-growth industry, digital adoption in building materials procurement remains as low as 2%. This underlines the vast potential for platforms like MOB to drive digital transformation and capture a larger market share.
Vivek Kumar, Founder of Mad Over Buildings, said that Hindware's investment through Tattva would help MOB scale its vision of digitizing India's USD 200 billion construction and interiors market. He added that MOB is creating the country's first curated Line-of-Credit and escrow-backed digital marketplace that brings together all categories from civil materials to sustainable and interior solutions under one transparent and connected ecosystem. He further highlighted that this collaboration marks an important moment for India's construction technology space, combining capital, innovation, and trust to generate long-term value.
Tattva, inspired by the Sanskrit word meaning "essence" or "principle," focuses on investing in early-stage ventures across deep-tech manufacturing, enterprise SaaS, clean technology, and next-generation e-commerce. The platform provides not only capital but also strategic support, operational expertise, and market access to startups driving industrial and technological transformation in India.
Mad Over Buildings, founded by Vivek Kumar, is rapidly emerging as a leading construction-tech venture offering an integrated credit, payment, and procurement solution. The platform's approach to combining financial technology with supply chain management aims to make the construction materials sector more transparent, efficient, and digitally connected.
Source Reuters
5th Jun, 2025
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