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Tata Housing has achieved sales exceeding INR 1,000 crore in its new residential project, Varnam Phase I, located in North Bengaluru. Part of the 135-acre integrated township Carnatica, the 20-acre phase recorded sales of 377 units, comprising apartments, townhouses, and row houses, since its launch in August. Company officials said the response reflects growing demand in Bengaluru's premium housing segment. Tata Housing, a subsidiary of Tata Realty & Infrastructure Ltd, currently manages over 34 projects with 0.63 million sq m of development potential across India and the Maldives.
Tata Housing has announced that it has crossed the INR 1,000 crore sales milestone for its latest residential development in North Bengaluru. The project, named Varnam Phase I, is part of the company's larger integrated township Carnatica, which spans over 135 acres. Since its launch in August 2025, the development has sold 377 out of 582 available apartments, along with 48 townhouses and row houses. The strong sales performance highlights the sustained demand for quality homes in Bengaluru's premium housing market. Advertisement
The project is designed as part of Tata Housing's broader strategy to build self-sustained townships that combine modern living with long-term value. Managing Director and CEO of Tata Realty & Infrastructure Ltd, Sanjay Dutt, said the company aims to stay ahead of changing market trends by developing integrated communities that align with lifestyle and sustainability needs. He explained that the Bengaluru housing segment is evolving rapidly, and their developments are planned to meet those shifts while maintaining value over time.
Sarthak Seth, Senior Vice President and Chief Sales and Marketing Officer at Tata Realty & Infrastructure Ltd, shared that an omni-channel approach played a key role in achieving the sales results. The strategy allowed the company to reach the right buyers efficiently and maintain consistent engagement across platforms. He noted that the outcome reflects how strong fundamentals, supported by data-based planning and execution, continue to deliver results in a competitive property market like Bengaluru.
Tata Housing Development Company Ltd operates as a subsidiary of Tata Realty & Infrastructure Ltd. The company currently has more than 34 projects under its portfolio, with a total development potential of over 0.63 million square metres spread across major cities in India and the Maldives. The company's ongoing projects include residential, commercial, and mixed-use developments aimed at different customer segments.
In recent years, Bengaluru has been one of the strongest real estate markets in India, driven by IT growth, migration, and increasing disposable incomes. Projects like Varnam Phase I indicate that premium housing continues to attract buyers seeking long-term investment and lifestyle benefits. The successful sales also point to the strength of Tata Housing's brand in the southern market and its ability to execute large-scale, well-planned developments.
Source PTI
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