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The festive season has brought cheer to homebuyers, as the combination of tax reliefs, reduced home loan rates and attractive festive offers from developers has significantly lifted market sentiment. Experts suggested that mid and premium housing segments would witness the strongest momentum, backed by reforms such as GST rationalisation and RBI's cumulative rate cuts. Developers have rolled out festive schemes ranging from discounts to gifts, making the period more favourable for property investments.
The festive season has commenced with renewed optimism for homebuyers, supported by a blend of tax benefits, favourable lending rates and lucrative schemes from developers. Historically, this period has seen property sales rise by nearly 30%, reflecting both heightened demand and investor confidence in the market. Advertisement
Industry experts observed that sales momentum is likely to be stronger in the mid and premium housing categories, with schemes and easier financing options boosting buyer participation. The sustained reforms and financial measures have further cemented real estate as a preferred long-term asset class.
Pradeep Aggarwal, Founder and Chairman of Signature Global (India) Ltd., remarked that housing demand is set to grow, particularly in the mid and premium ranges, as the RBI's 100 bps cumulative rate cut has translated into cheaper home loans. He further explained that the introduction of GST reforms from the beginning of Navratri would streamline processes, enhance transparency and strengthen market sentiment. According to him, these factors created the foundation for robust demand and enabled developers to present compelling discounts and schemes. He also added that Signature Global has launched exclusive offers for Navratri, including booking homes at 25% of the value, complimentary gold coins, and the opportunity to win a luxury car.
Vikas Bhasin, Managing Director of Saya Group, stated that the festive season has arrived with real savings for buyers. He pointed out that the government's rationalisation of GST rates on household products, effective from the start of Navratri, would improve affordability for new homeowners. To complement these reforms, Saya Group has introduced a festive incentive at its Saya Gold Avenue project in Indirapuram, where homebuyers booking 3- and 4-BHK apartments would receive a Croma voucher worth up to INR 5 lakh.
Ashok Kapur, Chairman of Krishna Group and Krisumi Corporation, highlighted that policy support from the RBI, combined with GST reforms, has made homes more accessible while sustaining buyer enthusiasm during the auspicious season. He added that developers were aligning new launches and offers with market sentiment, anticipating stronger demand across categories. He noted that the festive period underscored real estate's dual role in improving lifestyle and enabling long-term wealth creation, while also giving the sector further impetus for growth.
The mid and premium housing markets, in particular, are expected to benefit most from this momentum. With developers presenting limited-time offers, gold coins, vouchers and even luxury giveaways, the festive quarter is positioned as a key period for both sales growth and strengthened consumer sentiment.
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