ITC Hotels' Fortune brand is expanding in Uttar Pradesh with a new property in Lucknow through a tie-up with CEM Hospitality, bringing its operational presence in the state to seven hotels. Located on Lucknow-Kanpur Road, the 93-room hotel will feature a multi-cuisine restaurant, rooftop dining, a bar, banquet halls, a swimming pool, gym, and spa. CEM Hospitality Chairman Indermohan Singh said the partnership leverages Fortune's strong brand and operational expertise. The group already operates hotels in Lucknow, Aligarh, Ghaziabad, and Noida, with new developments underway in Ayodhya and other locations, reflecting its strategy to strengthen its presence in high-growth destinations.
ITC Hotels recently announced the expansion of its Fortune Hotels portfolio in Uttar Pradesh through an agreement with CEM Hospitality to open a new property in Lucknow. This addition has brought the group's operational presence in the state to seven hotels, with six further developments underway, reflecting a broader strategy to strengthen its footprint in high-potential destinations.
The upcoming hotel will be strategically located on the Lucknow-Kanpur Road, offering 93 well-appointed rooms. Guests will have access to a multi-cuisine restaurant, a rooftop dining space with panoramic views of the city, and an elegant bar. Additional facilities will include banquet halls for events, a swimming pool, a gym, and a spa, aimed at delivering a comprehensive hospitality experience.
CEM Hospitality's Chairman, Indermohan Singh, was reported to have said that the company had consistently sought opportunities in the region, from land acquisition to creating hospitality and banqueting venues. He noted that partnering with Fortune Hotels was a natural choice due to the brand's strong market position, operational expertise, and understanding of Indian travellers.
Currently, Fortune Hotels operates Fortune Park BBD in Lucknow, along with properties in Aligarh, Ghaziabad, and Noida, with another property planned for Ayodhya, underscoring its expansion drive across the state.
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