Advertisement
Decathlon plans to increase its sourcing from India to USD 3 billion by 2030, more than six times the current volume. India's share in the company's global sourcing is expected to grow from 8% to 15%. The sports goods retailer already sources goods worth over USD 480 million from India and is on track to locally produce 90% of the products it sells within the country. With 113 manufacturing units and 83 suppliers in India, Decathlon aims to use India as a key sourcing base across various categories including textiles, fitness gear, electronics, and sports accessories.
Decathlon has announced plans to significantly scale up its India sourcing to USD 3 billion by 2030. This would push India's contribution to the company's global sourcing from the current 8% to about 15%. At present, Decathlon sources over USD 480 million worth of goods from India each year. Advertisement
More than 70% of the products sold in Decathlon's Indian stores are already manufactured locally. The company is targeting 90% local production for the Indian market before the end of this year. The brand works with 83 suppliers across India and operates through 113 subcontracted manufacturing units, supported by seven production offices located in the country.
Decathlon entered India in 2009 and has since expanded its retail footprint to 132 stores across 55 cities. It plans to extend its presence to over 90 cities by the end of this decade. India is not only a key retail market but is also evolving into a major export hub for the brand.
In addition to traditional products like textiles and cricket gear, Decathlon now sources a wide range of items from India, including footwear, technical sports balls, alloy and carbon bicycle frames, yoga equipment, electronic sports products, and fitness machines. Many of these items are designed, developed, and manufactured entirely within India.
Company executives highlighted that India has become a key location in Decathlon's global supply network due to its growing production capability, consistent quality, and efficient delivery timelines. They noted that products related to cricket and yoga are now entirely developed and sourced from India.
The company expects this sourcing expansion to create over 300,000 jobs in India both directly and indirectly across manufacturing, logistics, and related sectors. The initiative aligns with the company's broader "Make in India" approach and is also expected to benefit Decathlon's global markets through improved cost efficiencies and supply chain agility.
5th Jun, 2025
25th May, 2023
11th May, 2023
27th Apr, 2023
Advertisement
Facebook
Whatsapp
