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Senior living market in India projected to expand with rising demand and investment

#Builders & Projects#India
Last Updated : 28th Aug, 2025
Synopsis

A recent report released by the Association of Senior Living India (ASLI) in partnership with JLL India highlighted that the organised senior living sector is set for significant expansion. The supply of senior homes, which currently stands at 22,157 units, is projected to rise sharply by 2030, with estimated investments ranging from INR 26,000 crore to INR 50,100 crore depending on growth momentum and policy support. Despite this growth, the report underlined that the demand-supply gap will remain considerable, with rising life expectancy and shifting family structures continuing to drive demand.

The senior living sector in India was brought into focus when ASLI and JLL India unveiled a detailed report on the country's organised market earlier this week. According to the findings, the total organised supply of senior citizen homes has grown from 7,147 units in 2014 to 22,157 units as of June this year. If the current pace of launches continues, nearly 15,000 more homes are expected to come up by 2030 at an estimated investment of INR 26,000 crore.


The report further highlighted that, in a scenario of accelerated growth, the supply could reach 25,500 units, requiring an investment of INR 39,000 crore. With supportive policies in place, the potential supply may increase even further to 34,600 units, entailing an investment of INR 50,100 crore. However, despite this projected growth, the demand-supply gap is expected to persist.

The country's ageing population was a key factor driving this trend, with the report noting that citizens aged 60 years and above are projected to rise from 162.2 million in 2025 to 191.5 million by 2030, eventually doubling to 346 million by 2050. The potential demand, defined as the addressable market of urban financially independent seniors, is projected to increase from 1.7 million units this year to 2.3 million units by 2030.

Rajit Mehta, Chairman of ASLI, observed that India's Silver Generation today possesses greater financial strength compared to earlier generations and is choosing to invest in their golden years. He noted that while around 70 per cent of seniors remain financially dependent at present, the trend is gradually changing. He stressed that financial and insurance innovation could help unlock the broader economic opportunity presented by India?s demographic shift.

Ankur Gupta, Co-Founder of ASLI, remarked that the senior care industry is expected to continue evolving and diversifying, with the sector projected to be valued at about USD 50 billion by 2030, growing at a compound annual rate of nearly 20 per cent.

Commenting on the findings, Adarsh Narahari, Founder and Managing Director of Primus Senior Living, stated that the senior living sector is undergoing a major transformation as seniors increasingly prioritise their happiness. He explained that families are now looking for ecosystems that combine care with community.

Kirthi Chilukuri, Founder and Managing Director of Stonecraft Group, added that senior living in India has moved beyond being a niche idea to becoming a mainstream asset class. He said this reflects changing aspirations, with rising life expectancy and evolving family structures creating a stronger demand for communities that provide dignity, security, and holistic well-being for seniors.

With policy intervention, innovative financial models, and greater awareness, the sector is expected to strengthen further. As seniors increasingly seek independence, well-being, and community-driven living, the market is positioned for significant transformation, offering both social and economic opportunities in the coming years.

Source - PTI

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