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Ashok Leyland, the flagship brand of the Hinduja Group and one of India's top commercial vehicle manufacturers, has announced plans to add over 50 new touchpoints in Delhi and North India this year. This move is part of the company's strategy to deepen its regional footprint and tap into rising demand driven by economic expansion and infrastructure growth. Already operating nearly 300 channel outlets in the region, Ashok Leyland has also achieved a market share gain of 6.5% over the past three years in the Medium and Heavy Commercial Vehicle (M&HCV) segment.
Ashok Leyland, the Indian flagship of the Hinduja Group and a key player in the commercial vehicle sector, is ramping up its presence across Delhi and North India by planning to introduce over 50 additional touchpoints this year. This move is designed to broaden its accessibility and support network, reinforcing the company's already extensive footprint of nearly 300 outlets across the region. Advertisement
Recognising the region's swift economic expansion, infrastructure progress, and the growing demand for commercial transport, Ashok Leyland is taking strategic initiatives to enhance its market influence. Delhi, being the national capital and a major economic hub, holds a central position in the company's growth strategy, especially for its Medium and Heavy Commercial Vehicles (M&HCV) business.
The company's product offerings, known for their reliability and efficiency, are well-suited to the region's evolving transportation demands. Ashok Leyland is positioning itself as a catalyst for regional development and improved connectivity.
Sanjeev Kumar, President of M&HCV at Ashok Leyland Ltd, stated that Northern India accounts for over one-third of the total commercial vehicle industry volume and represents the largest market in the country. He expressed the company's long-standing recognition of the region's potential and conveyed optimism regarding its future prospects. He also noted that a sharp focus on customer-centric solutions and competitive ownership costs has been instrumental in growing the brand's market share by 6.5% over the past three years.
He further mentioned that the company is committed to delivering superior products and services through robust regional partnerships, reaffirming Ashok Leyland's dedication to expanding its presence in Northern India.
With a continued emphasis on innovation and advanced technology integration, Ashok Leyland is determined to retain its leadership role in the commercial vehicle landscape. Its growing market share across various segments is a testament to its technological prowess and evolving capabilities.
Looking ahead, the company intends to keep building on its competitive product lineup, enhancing organisational capacity, and streamlining operations to maintain consistent and sustainable growth. With a storied legacy and a reputation for high-quality commercial vehicles, Ashok Leyland is poised to further strengthen its standing in North India's M&HCV market.
By combining strong partnerships, customer-first strategies, and technological innovation, Ashok Leyland is not just defending its market position-it is actively defining the future of commercial mobility in one of India's most crucial regions.
Source - ANI
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