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Volkswagen India has launched two Performance Centres in Chennai- on Mount Road and in Ambattur- as part of its premium retail strategy to showcase the new Golf GTI and Tiguan R-Line. These centres mark the first in a planned network of 12 across the country. Deliveries of the Golf GTI have begun, with expanded access to the Tiguan R-Line also underway. Designed to offer a luxury experience through multisensory engagement, the centres aim to elevate Volkswagen's brand presence. With this move, the company's Tamil Nadu network now includes 27 sales and 19 service outlets, signalling a strong focus on upscale customer engagement.
Volkswagen India has launched two new Performance Centres in Chennai, located on Mount Road and in Ambattur, aimed at transforming the brand's retail experience for its newly introduced Golf GTI and Tiguan R-Line vehicles. These centres form part of the company's plan to establish 12 such facilities across India as part of its premium retail strategy. Advertisement
In a statement issued earlier this week, the company announced the commencement of deliveries for the Golf GTI while also outlining plans to broaden access to the Tiguan R-Line in Tamil Nadu through these newly inaugurated outlets.
Nitin Kohli, Brand Director of Volkswagen India, told reporters the brand aims to enhance its retail experience through these specialised centres. Kohli believes the new touchpoints would enable the company to better engage with both existing customers and prospective buyers, offering a more progressive and upscale purchase experience.
With these additions, Volkswagen India's network presence in Tamil Nadu has grown to 27 sales and 19 service outlets. The company noted that this initiative signals the beginning of its strategic emphasis on delivering a heightened and immersive retail experience across the Indian market.
Arun Uppuswamy, Managing Director of the Mount Road Performance Centre, expressed his enthusiasm about the partnership with Volkswagen India, stating that they were pleased to launch the country's first Performance Centre in Chennai.
Designed with an emphasis on sensory engagement-incorporating sight, sound, smell, touch and taste-the new Performance Centres are crafted to appeal to a refined customer base seeking luxury and performance. These facilities will serve as premium destinations for showcasing Volkswagen's newly launched models, the Tiguan R-Line and Golf GTI.
Source - PTI
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