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Khushi Advertising has partnered with Nexus Ahmedabad One Mall to launch VERTIQ, a towering vertical-format digital screen under its KHUSHI D3X DOOH portfolio. Located at Gujarat's largest mall, the screen stands 10.5 ft - 31.5 ft and offers high-resolution, high-refresh-rate LED display capabilities, fully supporting 3D and anamorphic content. Designed to run 10-second ads in a 2-minute loop, VERTIQ enables brands to connect with over 900,000 monthly mall visitors through engaging, high-impact visuals. The screen enhances retail visibility and enriches the mall's experiential environment for both brands and consumers.
In a major boost to digital out-of-home (DOOH) advertising in Gujarat, Khushi Advertising, a leading OOH agency in India, has teamed up with Nexus Ahmedabad One Mall to unveil VERTIQ a high-impact vertical digital display screen that promises to change how brands communicate in retail spaces. Advertisement
Mounted prominently in the mall's atrium, the 10.5 ft - 31.5 ft screen is part of Khushi's D3X media portfolio. It offers clear brand visibility across three bustling floors ground, first, and second ensuring advertisers get the most out of the mall's high footfall. The screen cycles through 10-second ad slots on a two-minute loop, using a dropdown and curtain-raiser format that grabs attention and boosts brand recall.
Equipped with 1280 - 3840 pixel resolution, P2.5 indoor LED technology, and a high refresh rate, VERTIQ is fully optimized for 3D and anamorphic visuals. Its crisp motion clarity makes it ideal for immersive storytelling that draws shoppers into the narrative, instead of merely displaying static brand messages.
According to Nishank Joshi, Chief Marketing Officer at Nexus Malls, the collaboration with Khushi Advertising reflects their intent to enhance the overall retail experience through digital innovation. He noted that the mall, already a hub for shopping and entertainment, now provides advertisers a new-age medium to deliver emotionally resonant brand messaging.
The strategic placement of VERTIQ within Nexus Ahmedabad One is particularly noteworthy. Surrounded by more than 220 retail stores including over 70 international brands and 35+ dining and entertainment venues, the digital screen merges naturally into the environment while commanding attention. With nearly 900,000 visitors walking through the mall every month, brands gain direct access to a premium, ready-to-engage audience.
Chintan Doshi, Assistant General Manager - Business Development at Khushi Advertising, emphasized that VERTIQ goes beyond visibility. He highlighted that this vertical-format screen is designed to create memorable consumer interactions. Built on the three pillars of the D3X framework Design, Digital, and Delivery the screen presents brands with a unique format that marries innovation and aesthetics.
This launch marks a pivotal moment in India's DOOH evolution, particularly in high-traffic, indoor locations. VERTIQ not only enhances the shopping journey but also redefines how storytelling and advertising intersect in retail settings.
Source PTI
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