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Croma, the electronics and consumer durables retail arm of Infiniti Retail Ltd under the Tata Group, has expanded its retail network with the opening of a new outlet in Tambaram West, Chennai. This becomes the brand's 22nd store in the city and 38th in Tamil Nadu. With increasing demand for premium electronics in the region, the move reinforces Croma's commitment to strengthening its presence in high-growth urban pockets. The newly launched store spans 6,540 sq ft and is part of the RR Shopping Complex on Mudichur Road.
Croma has added yet another store to its retail portfolio in Chennai, taking its total count in the city to 22. The newly inaugurated outlet, located at the RR Shopping Complex on Mudichur Road in Tambaram West, covers a retail space of 6,540 sq ft. This marks the brand's 38th store in Tamil Nadu and reflects its aggressive expansion strategy across southern India. Advertisement
The company attributed the new opening to increasing consumer appetite for quality electronics and appliances in the region. As urban centers like Chennai continue to grow, brands like Croma are focusing on accessible, high-footfall zones such as Tambaram West to capture newer customer segments.
A company official noted that the Tambaram West store showcases the brand's dedication to making its offerings more reachable. The spokesperson explained that as the city extends outward, Croma is actively setting up in evolving neighborhoods to bring its range of electronics and services closer to residents. They emphasized the company's aim to ensure a smooth and satisfying shopping experience for every customer.
Currently, Croma operates over 560 outlets across 200 cities nationwide. Its vast catalogue includes 16,000 products sourced from over 560 brands, making it one of India's largest and most trusted names in organized electronics retail.
This latest addition underscores Croma's continued momentum in the physical retail space, even as the industry navigates changing shopping patterns, with consumers increasingly seeking hybrid online-offline experiences.
Source PTI
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