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Connect India has merged with Faarms' logistics arm to form Bharat Supply, a new logistics company dedicated to non-metro and rural India. Backed by Aavishkaar Capital and other global investors, Bharat Supply operates across 230 districts and over 200,000 villages, employing 5,000 people. It offers end-to-end logistics solutions, including last-mile delivery, pick-ups, warehousing, and transport, serving MSMEs, agri-businesses, and e-commerce clients. Currently active in 17 states and union territories, the company aims for 24-hour delivery across challenging regions. Led by Faarms founders Taranbir Singh and Alok Duggal, Bharat Supply combines technology and deep rural reach to foster inclusive growth and scale impact.
Connect India, a company backed by Aavishkaar Capital, has merged with the logistics arm of Bengaluru-based agri-platform Faarms to create a new entity by the name Bharat Supply. This new entity is positioned to become India's largest logistics company focused exclusively on non-metro and rural markets. Advertisement
Bharat Supply has already established a substantial on-ground presence, boasting a 5,000-strong localized workforce. Its operations span across 230 districts and reach over 200,000 villages, effectively covering nearly one-third of all villages across the country. It offers a comprehensive, full-stack logistics solution, encompassing last-mile delivery, seller pick-ups, sort center operations, warehousing, and line haul services. It caters to a diverse array of clients, including Micro, Small, and Medium Enterprises (MSMEs), e-commerce players, agri-enterprises, and large corporations.
Bharat Supply intends to be India's largest tech-enabled distribution platform, specifically concentrating on markets beyond metropolitan cities and towns. The company currently operates in 17 states and union territories, targeting high-potential, underserved markets. Its ambition is to provide 24-hour delivery across diverse and often challenging regions-from Gujarat to Assam and the Andaman Islands to Jammu & Kashmir. Backed by robust teams in logistics, technology, customer service, operations, and on-ground execution, Bharat Supply has rapidly emerged as one of the fastest-scaling supply and distribution networks in the country.
Vineet Rai, Founder and Chairman of Aavishkaar Group, stated that this strategic consolidation aligned with their vision to create scalable, impact-led businesses with a deep presence in "Bharat," a term often used to refer to rural and semi-urban India. He added that with Bharat Supply, they were not merely delivering logistics infrastructure but also fostering economic inclusion for these underserved populations.
Bharat Supply has garnered support from a diverse group of investors, including Aavishkaar Capital, serial entrepreneur Cornelius (Conny) Boersch (founder of Conny & Co), Black Kite Capital (a Singapore-based family office), along with Apoorva Ranjan Sharma (co-founder of Venture Catalyst and 9Unicorns), Ramit Mittal of Bharti Family, and 3one4 Capital, among other Indian and international investors.
Cornelius (Conny) Boersch commented that India represented innovation-driven growth, particularly in sectors like logistics where traditional infrastructure gaps could be effectively addressed through technology. He noted that Bharat Supply's focus on building inclusive logistics for the next 500 million consumers mirrored successful models observed in other emerging economies.
Koh Boon Hwee, principal of Black Kite Capital, added that India's rural and semi-urban markets held immense untapped potential. He stated that Bharat Supply was uniquely positioned to access this potential through extensive logistics infrastructure and inclusive execution, emphasizing that this represented not only a commercial opportunity but also a chance to build long-term value for millions.
The new company is led by Taranbir Singh and Alok Duggal, co-founders of Faarms, an agri-tech platform founded in 2020 that provides a digital procurement platform for farmers. They bring years of operational and agritech experience to scale the distribution business nationally.
Source- PTI
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