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According to a recent Boston Consulting Group (BCG) report, merely 8% of Global Capability Centres (GCCs) have attained advanced maturity across innovation, operational efficiency, and competitive differentiation. India, along with the US and Mexico, was recognised for hosting some of the most balanced GCC ecosystems. The study spotlighted India's distinct advantage in scale, innovation, and efficiency. It stressed the urgent need for companies to treat GCCs not just as support units but as transformative engines of innovation, particularly through the strategic use of artificial intelligence, including GenAI and AI agents.
Only a small fraction around 8% of Global Capability Centres (GCCs) have reached advanced maturity in the three vital dimensions contributing to enterprise value: innovation, operational efficiency, and competitive differentiation, according to a recent Boston Consulting Group (BCG) report. Advertisement
The report revealed that India, the US, and Mexico stood out as markets with the most well-rounded GCC ecosystems. Among them, India has managed to carve a unique position by integrating scale, innovation, and efficiency factors that collectively contribute to its emergence as a global GCC powerhouse.
BCG highlighted the pressing need for companies to overhaul their approach to structuring, investing in, and activating GCCs. Instead of positioning them merely as support centres, the report urged businesses to leverage these entities as key enablers of innovation, artificial intelligence (AI) integration, and tangible business outcomes.
While many GCCs are broadening their scope and strategic intent, the report noted that a majority still operate in delivery-driven modes. This operational inertia results in the underutilisation of their potential as capability hubs that could otherwise drive enterprise-wide transformation.
BCG's study, titled 'Rewriting the Global Capability Center Playbook: Scaling Maturity with AI', pointed out that tech, media, and telecom sectors lead in maturity levels, thanks to substantial AI investments and deeper innovation practices. The report also identified advanced AI, particularly generative AI (GenAI) and AI agents, as pivotal in accelerating the evolution of GCCs.
Leading GCCs have reportedly progressed beyond pilot programmes, embedding AI within their core workflows to deliver impactful results at scale. BCG's Managing Director and Senior Partner Rajiv Gupta observed that GCCs treating AI as an external add-on would never bridge the maturity gap. He remarked that top performers have deeply integrated AI into their operating models, which enables them to drive real enterprise value - these firms are not merely experimenting, but delivering concrete outcomes.
The report also revealed that over 90% of leading GCCs are implementing advanced AI applications, while only about 50% of others have followed suit. Gupta further cautioned that those failing to shift gears risk slipping into a passive, autopilot mode that would hamper long-term competitiveness.
To remain relevant and competitive, companies must evolve their GCCs into integrated innovation hubs capable of driving strategic outcomes. As AI continues to redefine enterprise capabilities, only those GCCs that embed it deeply will unlock their true value proposition.
Source - PTI
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