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Radisson Hotel Group recently announced the launch of five new hotels across diverse Indian locations, including Jamshedpur, Bengaluru's Yelahanka, Shimla's Koti, Punjab's Gaj, and Prayagraj. This expansion reflects the group's adaptive growth strategy tailored to India's evolving hospitality market. Radisson's approach focuses on leveraging its varied brand portfolio to establish meaningful local partnerships while ensuring world-class service. The company is broadening its reach to capture multiple traveller segments, from corporate visitors in tier II cities to leisure and spiritual tourists, underscoring its intent to deepen its presence across both industrial and leisure destinations.
Radisson Hotel Group recently revealed that it has inaugurated five new hotels during the first half of 2025. These properties are located in strategic locations including Jamshedpur in Jharkhand, Yelahanka in Bengaluru, Koti in Shimla, Gaj in Punjab, and Prayagraj in Uttar Pradesh. Advertisement
Nikhil Sharma, Managing Director and Area Senior Vice President for South Asia at Radisson Hotel Group, indicated that this growth stems from the group's flexible development strategy and keen insight into India's ever-changing hospitality landscape. He highlighted the importance of catering to a wide spectrum of locations, from industrial centres such as Jamshedpur to more leisure and spiritual hotspots like Koti and Prayagraj.
Sharma further emphasised that by utilising the group's diverse brand portfolio, Radisson aims to foster significant local partnerships while consistently delivering hospitality experiences of an international standard.
The Group's strategic expansion targets a broad array of traveller profiles, including corporate clients frequenting tier II cities and visitors seeking leisure or spiritual experiences in less explored destinations. This move builds on Radisson's earlier efforts to strengthen its footprint across India's varied markets, responding to the growing demand for quality accommodation options in emerging and niche locations.
By focusing on multiple traveller segments and tapping into both industrial and spiritual destinations, Radisson is positioning itself to capitalise on emerging trends and shifting travel patterns. This strategic approach not only enhances the group's market presence but also sets a benchmark for how global hospitality brands can adapt to regional demands, promising sustained growth and relevance in India's competitive market.
Source - PTI
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