Advertisement
ITC Hotels announced the signing of a Welcomhotel property in Vrindavan, Uttar Pradesh, marking the brand's entry into a significant pilgrimage destination. This new development strengthens ITC Hotels' foothold in the state, adding to its existing portfolio of six operational hotels with 479 rooms and more properties planned across various brands. Strategically located 90 km from Noida International Airport along the Delhi-Agra Highway, the upcoming Welcomhotel will offer 120 guest rooms, catering to the increasing demand driven by the surge in domestic spiritual and cultural tourism across India.
ITC Hotels has recently announced the signing of a Welcomhotel property in Vrindavan, Uttar Pradesh, through a partnership with KD Greens, Mathura. This marks the entry of the Welcomhotel brand into a significant pilgrimage market, further consolidating ITC Hotels' growing footprint across Uttar Pradesh. The company currently operates six hotels in the state with a combined total of 479 keys, and more properties are in the pipeline across its various brands. Advertisement
Strategically located about 90 kilometres from Noida International Airport on the Delhi-Agra Highway (NH-19), the forthcoming Welcomhotel by ITC Hotels Vrindavan will feature 120 guest rooms. The new property is set to cater to the increasing influx of travellers visiting this revered spiritual destination, which has emerged as a vibrant hub for pilgrimage tourism.
Anil Chadha, Managing Director of ITC Hotels, shared that India's pilgrimage tourism sector has witnessed a substantial upswing in recent times. He highlighted a growing trend among travellers who are seeking meaningful journeys - those that provide spaces for reflection and foster connections with cultural heritage and the self. Chadha noted that domestic travel has surged, driven by a renewed sense of cultural pride, turning spiritual destinations like Vrindavan into thriving centres of tourism. These developments not only increase visitor footfall but also create economic opportunities across cities and heritage sites, a trend that ITC Hotels recognises and aims to support with this new property.
ITC Hotels' decision to expand in Vrindavan comes against the backdrop of rising domestic tourism across India, especially to spiritual and heritage locations. This trend has accelerated hospitality demand in smaller cities that were previously considered niche markets. The company's investment signals confidence in the long-term potential of these destinations to attract culturally conscious travellers who seek authentic experiences balanced with modern comfort and service.
The Welcomhotel brand's arrival in Vrindavan is expected to elevate hospitality standards in the region and contribute positively to its tourism ecosystem. It also complements ITC Hotels' broader strategy to deepen its presence in key regional markets, thereby enhancing its portfolio with properties that appeal to evolving traveller preferences.
As travellers increasingly seek experiences that combine heritage, spirituality, and comfort, Welcomhotel Vrindavan is well-positioned to capitalise on this trend, offering a modern yet culturally resonant stay for visitors. This expansion underscores ITC Hotels' commitment to catering to evolving traveller preferences while strengthening its presence in key regional markets.
5th Jun, 2025
25th May, 2023
11th May, 2023
27th Apr, 2023
Advertisement
Facebook
Whatsapp
