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CREDAI-MCHI supported Design POV 2025, held at Jio World Convention Centre from June 27-29, joining conversations on design, innovation, and urban development. A key panel on June 27, moderated by Dr. Harshul Savla, explored breaking myths around affordable housing and design. Speakers highlighted that modern luxury is about natural light, ventilation, spatial comfort, and well-being, not just expensive finishes. They advised against maximizing FSI at the cost of quality and emphasized the role of sustainability and wellness features like rainwater harvesting and efficient ventilation. Panelists stressed using data tools to align with market needs and balancing affordability with thoughtful, community-focused design.
CREDAI-MCHI, a body representing real estate developers in the Mumbai Metropolitan Region (MMR), extended its support to Design POV 2025. This event, held at the Jio World Convention Centre, provided a platform for discussions on innovation, aesthetics, and the future of design in the built environment. It took place from June 27 to June 29. As a Supporting Partner, CREDAI-MCHI participated in conversations around housing and urban development, reinforcing its work in real estate practices. Advertisement
A panel discussion on June 27, titled "Breaking the Myths of Affordable Housing and Good Design," occurred during the event. This session brought together industry figures to challenge the idea that affordability must compromise design quality. Dr. Adv. Harshul Savla, Research Convener at CREDAI-MCHI, moderated the discussion. The panel included Mr. Domnic Romell, President of CREDAI-MCHI and Director at Romell Group; Mr. Umang Kuwadia, Joint Managing Director at Happy Home Group of Companies; and Mr. Keval Valambhia, COO of CREDAI-MCHI.
The discussion explored how the definition of luxury in Indian real estate is changing. It now includes elements like natural light, ventilation, comfort, spatial quality, and peace of mind, rather than solely opulent fittings or imported materials. Panelists noted that the perception of luxury varies by context; what is considered luxurious in Mumbai, South, may differ from expectations in Thane, Maharashtra, or the Mumbai, Western suburbs region. The conversation also addressed Floor Space Index (FSI), advising developers against maximizing it without careful thought. Overbuilding, they pointed out, can increase costs and reduce design integrity and the overall living experience. The panel used the example of a project where FSI was reduced from 4 to 1.33, demonstrating that careful optimization can lead to better appreciation and profitability.
Commenting on the session, Mr. Domnic Romell, President of CREDAI-MCHI, stated that luxury today is not defined by features like gold fittings or Italian marble. He added that true luxury comes from factors such as quality of life, natural light, fresh air, well-designed surroundings, and convenience. The concept of 'walk-to-work' is gaining acceptance as people value time, accessibility, and overall well-being.
The panel also noted that while location is important, enduring quality in luxury comes from intelligent design, natural elements, and carefully planned amenities that can offset locational drawbacks. They advised against making short-sighted decisions, such as low ceilings, unsustainable features, or mismatched apartment mixes, which can negatively affect long-term value. Instead, they emphasized designing with future maintenance and ease of operation in mind.
Wellness and sustainability emerged as significant themes. Luxury now includes features like rainwater harvesting, sewage treatment, and natural ventilation. Certifications such as LEED and IGBC were acknowledged for promoting long-term well-being. Panelists stressed that the benefits of thoughtful design should extend to commercial spaces, highlighting fresh air systems, optimized sunlight, and efficient MEP (Mechanical, Electrical, and Plumbing) design for improved productivity and well-being.
Looking ahead, panelists spoke about using tools like CRE Matrix, PropStack, and PropEquity to align projects with market demand and avoid mispriced or oversized units. They also discussed different housing types, with some favoring separate sections for 1BHKs and 4BHKs, while others supported inclusive designs that promote community living through shared infrastructure. CREDAI-MCHI, through its association with Design POV 2025, stated its belief that thoughtful design and inclusive housing are interconnected. The panel discussion served as a reminder that affordability and design excellence can coexist through innovation, industry collaboration, and a shared approach to urban living.
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